Have you heard of SEO before but never understood what it is? Struggling to grasp the concept of SEO and why it’s so important for your business? First off SEO stands for Search Engine Optimization, it has to do with the positioning and appearance of web pages in Google searches. In other words, it determines your ranking on google searches so that when people search for your product or service you’re the one that shows up at the top.
What is SEO?
We all know you rarely go to the third or fourth page on google when looking something up, let alone even the second page. If you’re not focused on SEO or hiring a company to help you with your SEO you’ll quickly end up on the later pages of Google and your sales will be incredibly low. Discouraged just thinking about it? Hire an SEO company today or learn about yourself to rank your site higher and increase sales like never before!
Hiring an SEO company
You must keep in mind though that you can’t hire just any SEO company to do your SEO for you. Why? There are many false SEO companies out there looking only to hurt you and make some money out of the process. Surprised? We agree. These companies use something called Black Hat SEO strategies. They use tactics such as keyword stuffing or link scraping to rank you higher as quickly as possible. Though these may work in the short term, unfortunately, they won’t in the long term. Google will end up penalizing you and even possibly blacklisting your website meaning you won’t ever be able to rank. So yeah, you don't want to hire just any SEO company before doing some of your research first.
White Hat SEO
So if you don't use Black Hat SEO strategies then what do you use? White Hat Strategies is the opposite of Black Hat SEO strategies. Though it may take a bit longer to rank higher with these strategies you'll be there eventually and you'll be there for the long term. White Hat uses relevant content, well-labeled images, relevant links and references, and complete sentences with correct spelling and grammar.
Here at Integro, we commit to using White Hat strategies only. We commit to doing everything we do with honesty and integrity. And that’s why we believe in walking alongside your business using SEO strategies that are upright and that work.
Struggling to know what company to hire and how to go about making sure they use the right strategies? No need to worry! Here at Integro, we offer all you need to take your SEO and rank #1 on google. Yet not for just any words, we help you rank for keywords that matter. So what are you waiting for? Click here to learn more about our packages and pricing here at Integro!