Reforgd
Reforgd was born from a desire to move people away from "cookie-cutter" diets and unsustainable fitness extremes. The founder, Andrew, wanted to offer a lifestyle-centered, one-on-one coaching experience, but needed a brand that felt as elite and disciplined as the training he provides.
Integro Marketing executed a complete Brand Creation and Custom Website Design. We developed the "Reforgd" identity—a name that evokes the strength of metal being shaped by fire—to appeal to clients ready for a permanent lifestyle change. We then built a Webflow Website that acts as a digital intake center, featuring a custom lead-capture quiz, tiered coaching packages, and integrated social proof. The result is a bold, modern platform that positions Reforgd as a premier authority in the personalized fitness space.
Our Services for Reforgd
- Brand Creation & Visual Identity: We developed the Reforgd brand to stand out in a saturated fitness market. The visual identity is built on themes of strength, fire, and refinement. The logo and typography are bold and "relentless," designed to resonate with high-performers who value discipline and consistency. We created a full brand style guide to ensure their social media, app, and apparel remain consistent as the business scales.
- Custom Website Design: We designed and developed a high-converting Webflow site that prioritizes the "Free Consultation" funnel. Key features include:
- Interactive Lead Quiz: A custom-built intake form that segments users by their goals (weight loss, bulking, or toning), providing immediate value and high-quality leads for the coach.
- Tiered Pricing Architecture: We clearly laid out the Silver, Gold, and Platinum coaching tracks, making it easy for users to find the level of accountability that fits their lifestyle.
- Social Proof Integration: A dedicated results section that highlights client transformations, proving the effectiveness of the "lifestyle change" over "binge dieting."
- Coach-Centric Copywriting: Every word of the site was crafted using the StoryBrand framework to position the coach as the guide and the client as the hero of their own transformation story.
