Precise Builder
Precise Builder came to Integro Marketing with a vision: to eliminate the "chaos" for exterior contractors through a single, powerful software workspace. As a brand-new entity with no prior branding or web presence, they needed more than just a website—they needed a comprehensive market launch.
Integro served as the foundational marketing partner for Precise Builder. We started at the very beginning, developing a brand identity that communicates "Zero Chaos" and "Absolute Precision." We then built a high-converting Webflow SaaS website designed to move users from curiosity to a free trial. By backing the launch with Digital Ads and professional Print Media, we helped Precise Builder transition from an idea to a trusted partner for roofing, siding, and deck contractors across the country.
Our Services for Precise Builder
- Full Rebrand & Logo CreationSince there was no existing identity, we crafted the Precise Builder brand from the ground up. The logo and visual language were designed to feel sturdy, professional, and tech-forward. We focused on "The Power of One"—positioning the brand as the single source of truth for contractors tired of fragmented apps and messy spreadsheets.
- Custom Website Design (SaaS-Focused)We developed a custom Webflow site specifically engineered for software conversions. The site features a "Live Demo" funnel, tiered pricing tables, and deep-dive feature sections (Sales/CRM, Estimating, Job Costing). The design passes the "grunt test" immediately, showing contractors exactly how the software simplifies their lives within seconds of landing on the page.
- Digital Ads (Lead Gen & Awareness)To fuel the initial launch, we deployed targeted digital ad campaigns. By identifying high-intent keywords used by exterior contractors (like "roofing estimating software"), we bypassed the noise and sent qualified traffic directly to the Precise Builder free trial and demo pages.
- Print Media & CollateralTo support sales efforts and trade show appearances, we designed professional print media. This included sales brochures and high-impact collateral that translate the software’s digital value into a tangible, easy-to-digest physical format for face-to-face meetings.
