PA Harness Horse Sale
The PA Harness Horse Sale, held annually at the PA Farm Show Complex, is a premier destination for buyers and sellers of high-quality standardbreds. As the first-ever driving horse sale (est. 2008), they needed a digital platform that could match the scale and reputation of their physical event.
Integro Marketing built a Custom Webflow Website designed to serve as a comprehensive auction headquarters. We moved them beyond a simple static site to a dynamic platform where they can list hundreds of horses for upcoming auctions and maintain searchable public records of previous sales. By integrating livestream hosting and digital catalog downloads, we ensured that even those who can't attend in person can participate in the excitement, making the sale more accessible to a national audience.
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Our Services for PA Harness Horse Sale
- Custom Website Design & Development: We developed a robust, data-centric website on Webflow that manages the complex needs of a large-scale horse auction. The customer-centric design ensures that whether someone is a seasoned buyer or a first-time visitor, they can easily navigate the sale's offerings. Key features include:
- Dynamic Sale Listings: A searchable database for upcoming auctions, allowing users to view photos, videos, and pedigrees of driving, show, and race horses.
- Historical Sale Reports: A public archive of previous sales records, providing transparency and valuable data for both buyers and sellers.
- Integrated Livestream Hosting: A dedicated hub for hosting event livestreams, allowing global participation in the stallion presentations and auctions.
- Digital & Print Catalog Management: A streamlined system for users to immediately download a digital catalog or request a professional printed version.
- User-Centric Resource Hub: We designed the site to be more than just a listing service; it's a full event resource. This includes specialized sections for finding nearby hotels, accessing consigner forms, and viewing stallion presentation videos to ensure a seamless experience for all attendees.
- Trust & Transparency Integration: The site prominently features strict health and safety requirements for all horses (Coggins tests, health charts), reinforcing the sale's reputation as a trustworthy and professional environment for high-value investments.
