Farmco
Farmco is known for building some of the toughest cattle and horse feeding equipment in the industry. While their products were superior, their marketing assets needed a level of "Brand Cohesion" that reflected that same durability and professionalism.
Integro Marketing led a comprehensive visual and strategic overhaul for Farmco. We provided the Website Design, partnering with E-Impact for technical development to ensure the digital experience matched the quality of the physical product. We extended this brand identity into the real world through high-end Product Brochures and professional Product Label Designs that ensure every piece of equipment leaving the shop is instantly recognizable as a Farmco build. As their Marketing Client Partner (MCP), we continue to guide their strategy, ensuring their print ads, media, and digital presence work together to dominate the agricultural market.
Our Services for Farmco
- Custom Website Design: We provided the UI/UX design and visual strategy for Farmco’s digital presence. Partnering with E-Impact for the development phase, we focused on creating a "digital catalog" experience that makes it easy for farmers and ranchers to find specific cattle and horse equipment, view specs, and find their local dealer.
Key features include:- Mega Menu Navigation: We implemented a mega menu in the navbar to allow farmers and dealers to quickly browse the vast catalog of cattle and horse equipment without excessive clicking.
- Comprehensive Product Pages: Each category was designed with deep-dive product pages that highlight technical specs, durability features, and clear calls to action.
- Strategic User Flow: Designed for high performance, the site acts as a digital showroom that simplifies the path from product discovery to finding a local dealer.
- Product Brochure Design (Cattle & Horse): We designed professional, high-impact brochures for both the Cattle and Horse equipment lines. These aren't just spec sheets; they are sales tools that use high-quality imagery and clear, benefit-driven copy to help dealers close sales and help farmers make informed investments.
- Product Label & Brand Cohesion: To ensure the brand is represented on every job site and pasture, we designed a unified system of product labels and decals. This created "Brand Cohesion" across their entire inventory, ensuring that every feeder and wagon carries a professional, consistent look that stands up to the elements.
- Marketing Client Partner (MCP) Service: Through our MCP service, we provide Farmco with the "professional eyes" and strategic oversight needed to manage a national brand. This includes monthly consulting to align their marketing budget with business goals and ensuring that all creative assets—from web to print—are driving the brand forward.
- Print Advertising: We designed and managed multiple print ad campaigns for industry publications. These ads were crafted to cut through the noise of agricultural magazines, utilizing bold design and the StoryBrand framework to position Farmco as the expert guide for every farmer's feeding needs.
