E&E General Contracting
E&E General Contracting has been "Building Dreams" since 1993. As a second-generation family business run by brothers Matt and Michael Esh, they had 30 years of exceptional craftsmanship but needed a brand identity and digital presence that reflected their premium "Design-Build" expertise.
Integro Marketing stepped in to provide a total brand-to-web transformation. We developed comprehensive Brand Guidelines to unify their message across their 3,000 sq. ft. showroom and job sites. We then built a custom Webflow Website designed to move visitors through a clear "Legacy" narrative. Today, we continue to serve as their Marketing Client Partner (MCP), managing their SEO and Digital Ads to ensure they dominate the Southeastern PA and DE markets while providing the high-level consulting needed to scale without chaos.
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Our Services for E&E General Contracting
- Custom Website DesignWe built a high-performance digital showroom on Webflow that prioritizes overcommunication and trust. The site features an architectural-grade layout, a custom "Roofing Calculator" lead magnet, and specialized service pages for roofing, siding, and home additions. Every element was crafted to ensure E&E passes the "grunt test" as a premium, reliable contractor.
- Brand Guidelines & IdentityTo ensure consistency across their growing company, we established formal Brand Guidelines. This unified their visual language—from their iconic logo to their company values of "Proactive Efficiency" and "Intentional Impact"—ensuring the E&E brand feels as sturdy and professional as the homes they build.
- Ongoing SEOWe manage an aggressive SEO strategy to keep E&E at the top of Google for competitive keywords in Lancaster, Chester, and New Castle Counties. By focusing on technical health and local authority, we ensure they are the first choice for homeowners looking for "complete home renovation" in the Tri-State area.
- Digital Ads (Google & Meta)We execute targeted ad campaigns on Google and Meta to capture high-intent leads. By focusing on geographic targeting around their Gap, PA headquarters and affluent surrounding counties, we maximize their ad spend to attract clients looking for large-scale remodeling projects.
- Marketing Client Partner (MCP) ServiceAs E&E's Marketing Client Partner, we serve as their outsourced marketing department. This involves monthly strategy sessions and professional oversight to align their marketing tactics with their business goals. We provide the "professional eyes" needed to develop teams, build processes, and ensure stable business growth without the confusion of managing multiple vendors.
"When I was hired, there was no true marketing strategy set. So having the [MCP] come in, we developed a rock solid plan and even including a new website build, which has been amazing. So working with them, helping stay on top of the trends, and building our website has been very beneficial for our company. It's helped us stay so much more organized. Our focus is always clear. And [the MCP] has adopted a love for the company, which has been wonderful because it's just infused into all of the marketing that we talk about, and he just feels like part of our team."
