Crossroads Construction
Crossroads Construction is a Christian, family-owned business with over 20 years of experience in luxury custom homes and large-scale renovations. While their craftsmanship was world-class, they needed a digital presence that matched the high-end nature of their "innovative design and construction science."
Integro Marketing focused on the most critical touchpoints of their digital funnel. We redesigned the Home Page to pass the "grunt test" for luxury homeowners, ensuring visitors immediately understood Crossroads’ value in custom home design and project management. To ensure they were actually being found by these homeowners, we implemented an Ongoing SEO strategy and launched Digital Ads to target high-intent clients looking for more than just a standard contractor. The result is a professional, trustworthy gateway that turns website traffic into luxury build projects.
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Our Services for Crossroads Construction
- Website Home Page DesignWe redesigned the Crossroads Home Page using a client-centered framework. The design emphasizes their luxury services, featuring 3D rendering capabilities and the "BuilderTrend" software integration. We focused on high-quality visual storytelling and clear calls to action that guide users from "dreaming" to "planning."
- Ongoing SEOTo compete in the crowded Pennsylvania construction market, we executed a local SEO strategy focused on luxury custom home building and high-end renovations. By optimizing for high-value keywords and technical site health, we ensured Crossroads ranks where their discerning clients are searching.
- Digital Ads (Google & Meta)We manage targeted ad campaigns to capture leads specifically looking for custom builds and home additions. By refining audience targeting on Google and Meta, we ensure Crossroads' ad spend is used effectively to attract "discerning clients" who value quality over the lowest bid.
